Why the heating industry must stay ahead of the digital game
Digital technology has had a huge impact on both society and business and it has completely revolutionised the way we communicate with each other.
Smart phones have evolved into something far more than a simply a device with which to make calls, or even send text messages. Access to the internet and the use of apps is are key components of our obsession with smart phones, so it’s little wonder that businesses are making the most of this technology to communicate with their customers.
Within the heating industry, interest is growing in developing and making the most of digital technology to enable heating product manufacturers to keep connected with heating installers. Because heating installers are always busy and on the move, being able to access information via websites and apps on their smartphones has become an absolutely vital part of their toolbox.
Because of this, there has been a lot of development of online resources, such as online training. Manufacturers have invested quite lot of money in getting these educational portals online, and feedback from installers has been very positive, with many taking advantage of the opportunity to increase their knowledge of products and improving their skills, while remaining in full-time employment.
Detailed e-libraries have also become very popular and provides installers with the option of being able to download product brochures and manuals while out on a job, all through their smartphone or tablet. Having this kind of extensive knowledge at their fingertips has enabled heating installers to improve the service they provide, which in turn, increases customer satisfaction. Importantly, it has also made the working life of a heating engineer that bit easier, which can only be a good thing for the industry as a whole.
There is still room for improvement, however, and it’s important that, in this day and age where huge amounts of information is available at the touch of a button, the heating industry continues to be innovative and keeps abreast of the latest technologies.
By being able to increase the knowledge and services that an installer can offer through the use of digital technologies, the heating industry will continue to grow, enhancing its reputation and its ability to provide a better and better service to homeowners, landlords and tenants.
Article by Benjamin Clarke