Trade Direct Avon Traditional Towel Rail, White, 960mm x 540mm

Trade Direct
Sale £205.56 Was £256.96
RRP: £443.45
 In Stock
0% Interest Free Credit from £17.13 per month
i Dual Fuel allows the towel rail to be operated as a standalone electric heater independent of the central heating, ideal for towel drying and the summer months, or along with the central heating as and when required.

More Information
Output1774 (BTU) / 409 (W)
BTU (Δ50) i Please be sure when you are comparing BTU outputs you are comparing like for like. We display at Delta 50.

All reputable supplies adhere to BS EN 442 which specifies: flow =75C, return =65C, room =20C; i.e a delta of 50C.

If people are displaying at delta 60/65/70 they are inflating their outputs and trying to mislead you by making the product seem more powerful than it actually is. This could mean the radiator will not heat your room.

Unsure, try our handy BTU calculator
Size (mm)963 (H) x 538 (W)
Height (mm)963
Width (mm)538
Watts (W) 409
Pipe Centres (mm)313

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More Information
BrandTrade Direct
BTU (Δ50)1774
Height (mm)963
Width (mm)538
Watts (W)409
Material1.5mm Steel
Projection from Wall (mm)189
Pipe Centres (mm)313
Pipe Centres from Wall (mm)129
Number of Sections5
FinishHighly polished
Guarantee10 Years
DeliveryNext day (if ordered before 2pm)
Weight (kg)15.20
This Avon Towel Rail is more traditional than some of its competitors. Featuring a period style, this Trade Direct model has 32mm 1.5mm Steel tubing with a high quality thick chrome plating as well as metal fixing brackets for a higher heat output of 1774 BTU's. In stock and available in standard, electric or dual fuel options, this stunning heated rail could be yours in 24 hours with our free tracked and insured delivery service on orders made before 2pm. With a fully inclusive 10 year guarantee and supplied with free valves, you won't find a better deal on the market.

Delivery Service

Deliveries are usually made by courier between the hours of 8am and 6pm Monday to Friday. Please note that couriers UK wide are only contracted/insured to deliver kerb/roadside therefore you may have to bring the radiator(s) into your property yourself and for large or heavy items you may require assistance.

Delivery will vary depending on the product, delivery lead times are stated on each individual product listing on our website. When your order is being dispatched we will email you a delivery date notification. Deliveries are generally by courier and take place between 8am and 6pm Monday to Friday.

Please see below our delivery guide:

Heated Towel Rails – Next working day (orders placed before 2pm). Electric rails may take an extra day.
Designer Radiators – Next working day (orders placed before 2pm).
Aluminium Radiators - 2-7 working days.
Convector Radiators – 2-7 working days.
Curved Bay Radiators - 10 working days, these are 'made to order'.
Column Radiators – 3-4 working days. For custom paint colours delivery is usually 7-10 working days as these are 'made to order'.
Cast Iron Radiators – 5 working days for metallic paint or primer (undercoat). Custom paints and special finishes (Antiqued, Hightlight or Polished) deliver in 10 working days. Cast iron radiators are all 'made to order'.
Valves and Accessories – Next working day (orders placed before 2pm)

Signing For Goods

Once the goods arrive with you, please remember to check that you are signing to certify items arrive in perfect condition. If the packaging looks damaged in any way, please open the item and check it whilst the driver is there to check for damage. If the item is damaged you should refuse the item. If you don’t have time to check the parcel, you must sign for the item as ‘UNCHECKED’. NOTE: Sorry, we will not accept returns for items that have been damaged by the courier and then signed for as in perfect condition, as we cannot claim for these damages. If in doubt ensure you sign for items as ‘UNCHECKED’.

Damages or Missing Items

Please inspect all goods on arrival for any damages, faulty or missing items and notify us of any problems within 3 working days of receipt of your goods. Trade Radiators cannot be held responsible for damaged/missing/faulty items reported after this time as clearly stated in our Terms & Conditions.

In partnership with PayPal Credit, you can now order your new radiators on finance at Trade Radiators. For more details see our Finance page.

You can use the calculator below to get an idea of the finance available for your Trade Radiators order.

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5.00 Average

5 Reviews


Delivery and after sales service excellent. Radiator looks good, but not installed yet so cannot comment on performance.

Thanks for the excellent review, we are sure you will love your new radiator too.

D Lewis

Excellent addition to our new shower room and in keeping with the age of the house.

Sounds like you have the perfect towel rail David, I'm sure it looks fantastic in your lovely house. Thank you for choosing Trade Radiators. Julie (Manager)


This is in my ensuite and I absolutely love it. It's such a small room but this radiator totally finishes off the look AND is so practical Very slim and elegant but very effective

Great review, thank you. The Avon Traditional Towel Rail is such a good choice, as you say practical and elegant but effective too. Thank you very much for choosing Trade Radiators. Julie (Manager)


Please find attaached a picture of my radiator in my gorgeous new bathroom, it finishes it off perfectly!

Thank you for your review. I'm really happy we were able to supply you with the perfect towel rail to compliment your new bathroom, which looks absolutely brilliant, you've done an amazing job! Thanks for choosing Trade Radiators, we look forward to welcoming you again in the future. Stacey (Customer Service Manager)

D Ersser

Having placed my order after 2pm on the Monday, I was not expecting delivery of the towel rails until Wednesday, so following a message I was pleasantly surprised that they were to be delivered the next day - excellent service. The towel rails are also very nice quality and reasonably priced - Extreamly happy customer - Thank you.

Hi Dean, I hope you're enjoying your Avon Traditional Towel Rail, it's such an impressive style, really sets off any bathroom perfectly. Thanks for shopping with us and for your 5 star review, we really appreciate it. Julie (Manager)