Trade Direct Stratford Traditional Towel Rail, White, 960mm x 540mm

Trade Direct
Sale £194.36 Was £242.95
RRP: £418.96
 In Stock
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i Dual Fuel allows the towel rail to be operated as a standalone electric heater independent of the central heating, ideal for towel drying and the summer months, or along with the central heating as and when required.

More Information
Output1835 (BTU) / 420 (W)
BTU (Δ50) i Please be sure when you are comparing BTU outputs you are comparing like for like. We display at Delta 50.

All reputable supplies adhere to BS EN 442 which specifies: flow =75C, return =65C, room =20C; i.e a delta of 50C.

If people are displaying at delta 60/65/70 they are inflating their outputs and trying to mislead you by making the product seem more powerful than it actually is. This could mean the radiator will not heat your room.

Unsure, try our handy BTU calculator
Size (mm)963 (H) x 538 (W)
Height (mm)963
Width (mm)538
Watts (W) 420
Pipe Centres (mm)313

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More Information
BrandTrade Direct
BTU (Δ50)1835
Height (mm)963
Width (mm)538
Watts (W)420
Material1.5mm Steel
Projection from Wall (mm)230
Pipe Centres (mm)313
Pipe Centres from Wall (mm)92
Number of Sections5
FinishHighly Polished
Guarantee10 Years
DeliveryNext day (if ordered before 2pm)
Weight (kg)15.50
At just £288.95, this Stratford Towel Rail is selling in large numbers. Brought to you by Trade Radiators, this traditional heated rail would suit any period setting or Victorian interior. Featuring 32mm 1.5mm Steel tubing with a high quality thick chrome plating and metal fixing brackets, this stunning Trade Direct model produces 1835 BTU's. Made in Europe to EN442 Standards, this attractive and affordable heater is available in standard, electric or dual fuel options. Get yours in 24 hours with our free tracked and insured delivery service on orders made before 2pm as well as a comprehensive 10 year guarantee.

Delivery Service

Deliveries are usually made by courier between the hours of 8am and 6pm Monday to Friday. Please note that couriers UK wide are only contracted/insured to deliver kerb/roadside therefore you may have to bring the radiator(s) into your property yourself and for large or heavy items you may require assistance.

Delivery will vary depending on the product, delivery lead times are stated on each individual product listing on our website. When your order is being dispatched we will email you a delivery date notification. Deliveries are generally by courier and take place between 8am and 6pm Monday to Friday.

Please see below our delivery guide:

Heated Towel Rails – Next working day (orders placed before 2pm). Electric rails may take an extra day.
Designer Radiators – Next working day (orders placed before 2pm).
Aluminium Radiators - 2-7 working days.
Convector Radiators – 2-7 working days.
Curved Bay Radiators - 10 working days, these are 'made to order'.
Column Radiators – 3-4 working days. For custom paint colours delivery is usually 7-10 working days as these are 'made to order'.
Cast Iron Radiators – 5 working days for metallic paint or primer (undercoat). Custom paints and special finishes (Antiqued, Hightlight or Polished) deliver in 10 working days. Cast iron radiators are all 'made to order'.
Valves and Accessories – Next working day (orders placed before 2pm)

Signing For Goods

Once the goods arrive with you, please remember to check that you are signing to certify items arrive in perfect condition. If the packaging looks damaged in any way, please open the item and check it whilst the driver is there to check for damage. If the item is damaged you should refuse the item. If you don’t have time to check the parcel, you must sign for the item as ‘UNCHECKED’. NOTE: Sorry, we will not accept returns for items that have been damaged by the courier and then signed for as in perfect condition, as we cannot claim for these damages. If in doubt ensure you sign for items as ‘UNCHECKED’.

Damages or Missing Items

Please inspect all goods on arrival for any damages, faulty or missing items and notify us of any problems within 3 working days of receipt of your goods. Trade Radiators cannot be held responsible for damaged/missing/faulty items reported after this time as clearly stated in our Terms & Conditions.

In partnership with PayPal Credit, you can now order your new radiators on finance at Trade Radiators. For more details see our Finance page.

You can use the calculator below to get an idea of the finance available for your Trade Radiators order.

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4.89 Average

9 Reviews

G Sloan

Thanks for the 5 star rating! :-)

H Wichtowski

Brilliant radiators at a brilliant price. Would recommend to anyone

Wow, that is such a fabulous review, thank you Hazel and thank you for shopping with us. Julie (Manager)

A Robinson

Very pleased with the purchase of this radiator. It looks very stylish and it really pushes out the heat. The whole process was very simple and straightforward and the radiator arrived promptly via courier. The price was also very competitive and I saved almost 50% on the prices that were quoted by some bathroom suppliers for similar and yet inferior radiators (lower BTU ratings). Very impressed by the whole process and would definitely recommend this radiator and this company. Thank you.

Thank you so much Amanda, that is great to hear! Yes we do offer amazing savings so I am glad you're impressed with that and the whole shopping experience. We really appreciate your comments and excellent feedback. Julie (Manager)


A stylish well made radiator supplied with valves and tails at a very good price. Well packaged and super fast delivery.

Thanks for the 5 star review! The Stratford towel rail is a distinguished looking radiator which absolutely makes a bathroom, stylish and great value for money too. Julie (Manager)

J Chadwick

Fast delivery and great value

Thanks John, brilliant to hear you've been impressed, we look forward to welcoming you back again soon. Julie (Manager)

M Pearson

The radiator is stylish and the price was the best like for like I have found. Packaging was excellent along with the delivery, received within 48 hrs of placing the order.

Thank you Michael for your 5 star review. The Stratford is an impressive looking radiator and as you say, great value for money. I'm sure it will set your bathroom off perfectly. Thanks for shopping with us. Julie (Manager)


Very neat and compact towel rail. Looks good in my 1950s style bathroom!

Thank you so much, I'm sure the Stratford towel rail is perfect for your 1950s style bathroom, which sounds fab! Excellent choice. Thank you. Julie (Manager)


Great radiator, Great price and delivered next day - Great service!

Thanks for the 5 star rating and such a positive review of your shopping experience with Trade Radiators, we really appreciate it and I have passed your comments on to the rest of the team. :-) Julie (Manager)

M Healy

Excellent value. Arrived on time. Good quality. Very pleased.

Thank you Mark, much appreciated. The Stratford Traditional Towel Rail makes a real standout and elegant feature of any bathroom, excellent choice indeed. Thanks for shopping with us. Julie (Manager)